Book Reports, Seminars, Presentations
This is where we summarise the main points learned from books of interest we have read, presentations we have watched, or seminars we have attended to save you time, energy and money and help you find smarter ways of getting what you want ... in business and life.
While we have done our best to ensure the information in these web pages is true and accurate, we do not accept any liability for any losses suffered by anyone relying upon the information contained here. We recommend you should consult your accountant before acting on any information outlined on these web pages.
Advice from Bill Gates to high school kids
In a world where political correctness has gone too far, Bill Gates advice provides a good reality check to high school kids: Click to continue >>
Is it possible to increase sales and profit by reducing the number of products/services offered?
More choice does not necessarily mean greater sales or profit. Sometimes, giving customers more choice can do the opposite, leading to customers delaying purchasing, making bad choices, or choosing things making them less satisfied. Click to continue >>
A key lesson to remember when marketing
If you ever wanted to know the key to marketing then we highly recommend you watch this TED video about marketing condoms in the Democratic Republic of Congo which highlights a very important lesson all business owners should remember when it comes to marketing. Read more >