Book Reports, Seminars, Presentations

A key lesson to remember when marketing

If you ever wanted to know the key to marketing then we highly recommend you watch the TED video below. The video is only 4 minutes and 17 seconds, and even though the speaker talks about marketing condoms in the Democratic Republic of Congo, she highlights a very important lesson all business owners should remember when it comes to marketing - "It doesn't really matter what you are selling; you just have to think about who is your customer, and what are the messages that are going to get them to change their behaviour". Enjoy!

Brydon Davidson
November 2011